Marketing in a Downturn
Marketers confront distinct challenges when the economy is underperforming. Our editors seek out bite-sized advice to help you overcome those challenges—and not merely survive but actually thrive in these tough times. This Get to the Po!nt newsletter is no longer being published.
Published Newsletters
- One Thing Most Viral Campaigns Know Up Front September 22, 2010
- Two Ways to Be Indispensable to Your Customers September 8, 2010
- Four Ways to Maintain Customer Loyalty in a Downturn August 25, 2010
- Hispanic Marketing Tactics That Work With Savvy Shoppers August 11, 2010
- Go Shopping: It's a Cool Way to Check Out the Competition July 28, 2010
- Strategies for Keeping a Positive Outlook July 14, 2010
- Tips for Protecting Profits in Down Times June 30, 2010
- How to Keep Your Customer Experience Efforts on Track June 16, 2010
- Where's That Lemonade Recipe? June 2, 2010
- Do I Really Want to Hear This? May 19, 2010
- Guaranteed to Make You Smile May 5, 2010
- He Ain't Heavy, He's My Colleague April 21, 2010
- Is Success on This Menu? April 7, 2010
- From Bad to Worse to Good March 24, 2010
- You're Fired! March 10, 2010
- I've Got Your Back February 24, 2010
- I Chat for a Good Cause February 10, 2010
- All Together, Now, Brand! January 27, 2010
- Give 'em What They Want Today! January 20, 2010
- May I Make This Annoying for You? January 13, 2010
- Keep Calm and Carry On January 6, 2010
- See Me During Office Hours December 23, 2009
- At the Crossroads December 16, 2009
- Bah, Humbug to the Downturn! December 9, 2009
- Stop Flaunting That December 2, 2009
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