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Victoria's Secret Direct Names Mead New CEO

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MediaBuyerPlanner: Exactly one year after leaving her president/CEO post at apparel cataloger Lands' End, Mindy Meads, on August 4, will become president and CEO of women's intimates cataloger Victoria's Secret Direct, writes Multichannel Merchant.
Other changes for Victoria's Secret include parent company Limited Brands' plan to reorganize as an integrated business structure with one operating model, working under the leadership of the group's president/CEO Sharen Jester Turney. Also, former evp of logistic operations for Limited Logistics Services Rick Jackson will join Meads at Victoria's Secret Direct, serving as chief operating officer of the direct unit.


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Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh

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