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Yahoo Launches Integrated Campaign

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MarketingVOX: Yahoo is launching a multimillion-dollar integrated marketing campaign in the U.S. and abroad.
Yahoo's campaign, the broadest push in a couple of years, includes TV, radio, movie-theater and online advertising, reports Reuters. The push aims to underscore the role of Yahoo's homepage and other services, such as email and Yahoo Answers, in users' lives, with a humorous take on life with and without Yahoo services.
The campaign will use ads created by Yahoo users from various film schools. The U.S. TV spots, produced with Soho Square and OgilvyOne Worldwide, will begin airing on primetime TV on Sept. 21.
Also, those who visit the Yahoo homepage this Friday (Sept. 22) will be able to print out a one-day-only coupon for a free Dunkin' Donuts iced coffee.
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Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh

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