You are trying really hard to figure out how to improve the performance but you are stymied by the fact that there is ton of data and you have no idea where to start. Ms. Bounce Rate to the rescue.
Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool. It is easy to understand, hard to mis-understand and can be applied to any of your efforts.
So what is this mysterious metric?
In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly".
Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here.
Bounce rate measure quality of traffic you are acquiring, and if it is the right traffic then it helps you hone in on where/how your website is failing your website visitors.
It is usually measured in two ways:
- The percentage of website visitors who see just one page on your site.
- The percentage of website visitors who stay on the site for a small amount of time (usually five seconds or less).
Either definition is fine, each has its own nuance. Please check what your tool's definition is.
So how can you use it?
Author, Blogger & Analytics Evangelist
He is the Founder of a new online marketing education startup called Market Motive, and the Analytics Evangelist for Google.
He is a frequent speaker at industry conferences such as Emetrics Summits, Ad-Tech and Web 2.0 Expo, SES in the US and Europe.