Huh? Am I asking you are from Belgium? Or have a cold... phlegmish? No. No. Do you flemish? To "flemish" is to coil the loose end of the lines* (ropes) used when boating.
It is an attractive and safe way (reduces tripping) to tidy and stow loose line.
Not all boaters do this, but when you see it, you think...
- they care,
- how neat and professional, and
- what great attention to detail.
One of the reasons I admire Walt Disney is the way he pushed his teams to take extra steps to care and make their work neat and professional. His animation, theme park legacy, and brand was built on this attention to detail or "flemishing the lines."
Are there things at your business, with your products or services - or perhaps personally - that are being left untidy? Knotted ropes? Things customers could trip on?
If you fathom the benefits, take the time to coil those loose ends. Trust me, the tangles are noticeable, flemishing will reflect positively on your brand.
*Just like marketing, boating has lots of jargon. When boating you never call them ropes, they're "lines". Also the kitchen is called the "galley," maps are "charts," and the toilet the "head." The expression "bitter end" comes from boating... it's the last just before a line ends.
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I'm Paul Williams... guest writer on Daily Fix and founder of Idea Sandbox.
I'm a professional problem solver. Through brainstorm facilitation I help people create remarkable ideas to grow their business. As one client put it, “Idea Sandbox turns brains into idea machines.”
Prior to launching Idea Sandbox in 2005, I spent 15 years building marketing, branding, and customer-experience strategy for The Disney Company, the Aramark Corporation, and Starbucks Coffee Company.
I founded Idea Sandbox driven by my passion to help others create remarkable ideas. I blend the skills and lessons I have learned to build a sandbox---an idea sandbox.
You can reach me on Twitter via @IdeaSandbox.
Through Idea Sandbox, I have helped solve challenges, grow brands, think-up remarkable ideas, and create innovation for companies including: Starbucks Coffee Company, Starbucks Coffee International, Panera Bread Company, Seattle’s Best Coffee, Woodhouse Day Spas, The Microsoft Corporation, and Wells Fargo Mortgage.
I am a writer, speaker, columnist, and brainstormer living just outside Washington DC, in Alexandria, Virginia.
If you like what you've read here, you can find more of my thoughts at my Idea Sandbox blog.
I always welcome comments and reactions to what I've written. I'm on Twitter: @IdeaSandbox
Nice to meet you,