One of the social networks that I frequent most often is LinkedIn. I've been a member of the service for years, but until recently they've not had the critical mass necessary to get traction. Over the last 6 months, however, I've seen a flood of people using the service to connect on a professional basis.
LinkedIn is a focused, professional networking site. It doesn't pretend to be MySpace or Facebook. The design is clean, but a little stark and it could use a little more personality in order to make it more engaging. In this video tour, I focus on what LinkedIn does well within their network and how you can apply the same logic and to your own community.
What LinkedIn does well:
- Security. Friendships are made and links shared only with permission.
- Focus. The site is professional and keeps social elements out.
- Communication. Alerts are stored in your inbox and messaging is clear and simple.
- Answers. The answers area is a great resource for anybody looking for advice from peers.
- Rewards. LinkedIn offers virtual rewards for engaging (profile completeness, etc.).
- Community. It's all about community and LinkedIn has found great ways of showing you what's happening in your personal network as well as your extended network.
- Trust. The site is completely built on trust. You connect with trusted people and so do they. When a message/answer/job comes through the service you know it's for real.
What LinkedIn needs to work on:
- I still think they should offer a resume generator that compiles your data and exports it with some editing on your part.
- Would be nice to hook up to more social media to profiles (blogs, photos, videos, etc.)
If you don't use the service I encourage you to check it out. The more complete your profile is the more beneficial the system will be as it will find colleagues, classmates, etc.
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Matt is Vice President of Digital Marketing at Fleishman-Hillard in Cleveland, Ohio. He has over 11 years of experience in helping clients use new media and technology to reach their marketing objectives.
In Matt's present role he keeps pulse of an ever evolving industry to help clients stay competitive. On top of being a thought leader for Fleishman-Hillard's client roster, Matt blogs at Techno//Marketer where he uses video, audio and text to help demystify technology for marketers around the world. On the blog Matt primarily covers the ways in which new technology, and even old technology, impacts the field of marketing.