One of the posts that I noticed from January 2008 discussed my media consumption patterns for the week of January 28 (building on a meme from Neil Perkin). So I thought I might compare this current week with last year's to get a sense of what has changed in the last 12 months.
|Books||Michael Port's Book Yourself Solid; John Grant's Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions||Snoop by Sam Gosling, Chris Penn's ebook on synchronising social networks|
|TV/Movies||A couple of movies borrowed from local video store; and shows from ABC TV.||A couple of movies downloaded from the web; and shows from ABC TV.|
|Music||Missy Higgins and Sneaky Sound System downloaded from iTunes||Sonixtrip's new EP, Counting Crows. But more personal play lists from YouTube|
|News||Newspapers delivered to my door on weekend. No magazines. A handful of feeds and a lot of blogs||Newspapers delivered to my door on weekend. SMH.com.au during week after scanning Twitter for latest news, Facebook status/feeds, WotNews, SocialMedian alerts. And around 200 daily feeds|
Now, compare this with Zac Martin .... a young marketing student. He reads no newspapers, does not watch TV, and doesn't listen to the radio. His consumption is all digital. So while there is a significant shift in my own consumption patterns to digital .... this pattern of "switching off" is a conscious choice. However, if you have never even "turned on" non-digital media .... it is clear that new business models need to emerge – for as Craig Wilson explains, "my kids will be the death of traditional media".
How does this sit with your own patterns of media consumption? What's changed? What's stayed the same?
Gavin in VP & Principal Analyst with Constellation Research Group. He possesses extensive international experience in driving measurable outcomes via digital customer experience platforms, digital strategy and executing innovative content driven campaigns. With a background in enterprise technology innovation, digital strategy and customer engagement, Gavin connects the dots between disruptive technologies, enterprise governance and business leaders.
Most recently, Gavin led the customer experience, communication and social media programs for SAP's Premier Customer Network. And over the last 15 years, he has been at the forefront of innovative digital strategies for some of the world's leading companies - from IBM to Fujitsu - and on the agency side, leading the global digital strategy for McDonald's.