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Revisiting My Media Consumption

by Gavin Heaton  |  
January 15, 2009
Robert Hruzek is running another of his fascinating group writing projects. This time, for his Blogapalooza, he is inviting people to share what they learned each month of 2008. My own entry will appear on January 19 .... but the entries are still open (so you can still share your own learnings up until January 24).

Computer Milestone

One of the posts that I noticed from January 2008 discussed my media consumption patterns for the week of January 28 (building on a meme from Neil Perkin). So I thought I might compare this current week with last year's to get a sense of what has changed in the last 12 months.

Media 2008 2009
Books Michael Port's Book Yourself Solid; John Grant's Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions Snoop by Sam Gosling, Chris Penn's ebook on synchronising social networks
TV/Movies A couple of movies borrowed from local video store; and shows from ABC TV. A couple of movies downloaded from the web; and shows from ABC TV.
Music Missy Higgins and Sneaky Sound System downloaded from iTunes Sonixtrip's new EP, Counting Crows. But more personal play lists from YouTube
News Newspapers delivered to my door on weekend. No magazines. A handful of feeds and a lot of blogs Newspapers delivered to my door on weekend. during week after scanning Twitter for latest news, Facebook status/feeds, WotNews, SocialMedian alerts. And around 200 daily feeds

Now, compare this with Zac Martin .... a young marketing student. He reads no newspapers, does not watch TV, and doesn't listen to the radio. His consumption is all digital. So while there is a significant shift in my own consumption patterns to digital .... this pattern of "switching off" is a conscious choice. However, if you have never even "turned on" non-digital media .... it is clear that new business models need to emerge – for as Craig Wilson explains, "my kids will be the death of traditional media".

How does this sit with your own patterns of media consumption? What's changed? What's stayed the same?

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Gavin in VP & Principal Analyst with Constellation Research Group. He possesses extensive international experience in driving measurable outcomes via digital customer experience platforms, digital strategy and executing innovative content driven campaigns. With a background in enterprise technology innovation, digital strategy and customer engagement, Gavin connects the dots between disruptive technologies, enterprise governance and business leaders.

Most recently, Gavin led the customer experience, communication and social media programs for SAP's Premier Customer Network. And over the last 15 years, he has been at the forefront of innovative digital strategies for some of the world's leading companies - from IBM to Fujitsu - and on the agency side, leading the global digital strategy for McDonald's.

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  • by Drew McLellan Thu Jan 15, 2009 via blog

    Gavin, I think Craig's right. Our kids habits have pretty much eliminated newspapers and radio as mass media. TV is okay as long as there's a DVR. But the idea of waiting until 5 pm for the daily news on TV is absolutely crazy to them. The one "traditional" media I still love and am pleased to say my daughter does too are books. That's the one I hope isn't ever replaced. (Sorry Kindle!) Drew

  • by Zac Martin Fri Jan 16, 2009 via blog

    Interestingly, I too read a lot of books, although they're commercial free so I'm not going to count them! I'm sure my kids will either have a Kindle like device or simply audiobook them. Fascinating pots Gav.

  • by Craig Wilson Fri Jan 16, 2009 via blog

    Its funny isn't it but books (one of the oldest media possible) will likely live on largely unaffected. I'm not so sure a Kindle style device is going to make an impact. The technology that replaces books doesn't appear to be here yet. And that's good.

  • by Gavin Heaton Fri Jan 16, 2009 via blog

    I still love books and bookshops. There is something very emotive and comforting about it. There is still much to be said for "high touch".

  • by John Lampard Fri Jan 16, 2009 via blog

    I haven't (owned) watched TV for years (what's there to see anyway?) and since I went online in '96 have been drawing increasingly on the web for news and home entertainment. This has been complimented by the likes of twitter, facebook, and blogs over time, more so in the last 12 months especially. I still read newspapers some days though. I like to get away from the computer and a quiet read of the paper is a great way to disconnect. I seldom listen to live radio though I do stream the MP3s of my favourite shows - meaning I can "tune in" when it suits me. I very rarely buy magazines but do go along to the movies quite often, it's another way of disconnecting, and being social IRL (partially anyway :)

  • by Site O Rific Mon Jan 19, 2009 via blog

    Books will change form- possibly- become digitized, but they are no more likely to disappear than knitting did. But how novel and vital is knitting these days? It is not, but it is very popular because it is tactile and a different contextual process than sewing with a machine or just purchasing a piece of clothing.

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