Video can be a compelling marketing tool. If done right, video can bring your story to life, engage audiences on an intellectual and emotional level, and even boost search rankings.

But how do you do video right? And once you've created your videos, how do you deploy them for maximum impact on your business?

Well, you could (and probably should!) put a lot of thought into affordable equipment, thoughtful preparation, and tying your efforts to measurable results. But if you already have a camera (can I see your phone for a second?) and have something you want to capture, and you've got a place to publish it on the web that will drive traffic or attract "likes" and "shares" or encourage people to download your most recent white paper and so on, then maybe you should just focus on shooting your video in a way that will rock instead of, well, "not rock."

To get some quick tips on doing that, check out this video by Steve Stockman, who wrote "How to Shoot Video that Doesn't Suck" and who will be kicking off our upcoming Video Marketing Made Simple course with a PRO seminar on October 13:

https://youtube.com/watch?v=jF0z9k93Y9Q

So, what's the best (or stinkiest) corporate video you've ever seen (or made)?

Want to learn even more tactics and techniques from the people who are in the forefront of the video movement (like Steve)? Register for Video Marketing Made Simple now and save $100 using promo code VIDEOFIX. (Save even more if you’re a PRO member!)