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Examining the Social Media Lifecycle [Infographic]

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A guest post by Dragos Ilinca of uberVU.

In search of the elusive social media ROI, brands are doubling down on metrics around engagement, influence, or monitoring. The key pillars of social media (monitoring, analytics, engagement, reporting, and collaboration) work together; they should not be disconnected from each other or from the rest of the business.

Social media can only deliver results and ROI if it's used as a tool to solve actual business problems. The simplest example of this is customer service: A brand needs to monitor for negative comments, engage with customers and then report whether the social customer service initiative has achieved some Key Performance Indicators (KPIs).

In this infographic and the downloadable "4 Pillars of Social Media Success" whitepaper, we have tried to demystify how the most successful social media practitioners are using all these social media pillars to solve business problems, rather than just running social media initiatives for the sake of it.

Dragos Ilinca is the CMO and cofounder of uberVU, a social intelligence platform that helps enterprises and agencies understand and connect with their customers, get more from their social media marketing, manage their reputation, and provide better customer service.

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  • by Lina Arseneault Tue Jan 17, 2012 via blog

    Excellent infographic, very telling especially "7 in 10 marketing professionals either have little or no understanding about relevant social media conversations around their brand or their client's brand".

  • by Kemya Scott Tue Jan 17, 2012 via blog

    I love this comprehensive infographic! I hope most brands can find out where they stand in the social media lifecycle, and then develop a strategy to elevate their success to the next level. There are so many figures that stand out to me, and the Analytics section is what made me bookmark this page.

  • by Brad Duckham Tue Jan 17, 2012 via blog

    Great infographic! SImple use of 2-3 colors (and shading) is so effective per graphic. Doesn't surprise me KLM would be "on-board" with SM -- great airline. The stat of 60% of employees welcoming help from employers to share content is eye-opening as well.

  • by Megan Winter Tue Jan 17, 2012 via blog

    I do love a good infographic! Measuring, calculating and analysis your social media stats can be really cool, but these stats only become useful if you use them to achieve your targeted marketing goals. I think business owners and social media managers can sometimes get caught up on the stats without actually knowing why they are measuring them.

  • by Madalin Serbanescu Wed Jan 18, 2012 via blog

    First -class infographic, explicit and easy to follow, full of valuable information. Keep on running Dragos, you're doing a great job!

  • by Vladimir Wed Jan 18, 2012 via blog

    Thank you Lina, Kemya.

  • by Thomas Royal Wed Jan 18, 2012 via blog

    Thank you so much Lina,

    Excellent Article.. Keep up the great work.. keep smiling!..

    All the best!.. Thomas

  • by Maria Elena Fri Jan 20, 2012 via blog

    Good analysis and was expressed clearly in the infographics. This would surely encourage more companies to focus in social media marketing knowing the vast opportunities that it offers in enhancing their brands.

  • by Ryan Key Sat Jan 21, 2012 via blog

    Great infographic, statistics are always good to show your clients the value of how a social campaign can grow exponentially.

  • by Karen Rogers-Robinson aka Social Mobile Media Marketing Diva Mon Jan 23, 2012 via blog

    Love the infographic! Just added this to my Pinterest Social Media Stuff board ;-)

    Shocked that 40% of companies out there have no training on Social Media! “7 in 10 marketing professionals either have little or no understanding about relevant social media conversations around their brand or their client’s brand”. SAD!! COME ON Y'ALL WE HAVE TO DO BETTER!!

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