"If you believe business is built on relationships, make building them your business," says Scott Stratten in his best-selling book, UnMarketing: Stop Marketing. Start Engaging.

In our digital age, your clients and potential customers are talking, sharing, advising, and even gossiping on social networks. So, how do you join in meaningful conversations with your audience? How do you avoid sounding like you're lecturing your potential clients or badgering your existing ones?

To help you learn how to engage in mutually beneficial relationships online, we're offering you the opportunity to hear Scott Stratten at a free seminar, sponsored by Citrix.

At the free seminar "UnMarketing: Top Tools and Techniques for Engaging Your Audience Online," Stratten will discuss:

• The right platform for your online business strategy



• Why some companies thrive (and most fail) in social media



• How to generate online buzz about your business

The free one-hour seminar starts at 1 p.m. (Eastern time) on May 16, 2012.

To get the details and registration info, just visit the free seminar page.