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Why I'm Not Attending the MarketingProfs B2B Forum 2012

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Recently, there's been much talk about the "future" of B2B marketing. And I'm disgusted.

For my entire career, I've been telling people what they should buy, what they should do, and how they should think. It's brought me success. A lot of success. In fact, there are whole bookcases devoted to my success.

And now, some individuals are trying to change things. They think they're making B2B marketing better, and more insightful, all under the guise of "progress."

But I know better. I know people want to be told what to do---and told in the same manner they've been responding to for decades.

So as of today, I'm putting my foot down. I'm telling the world that I will not be attending the MarketingProfs B2B Forum in Boston this October.

If you want to abandon tried-and-true practices that have brought me countless victories, then, by all means, attend. If you want to leave your success up to misguided attempts at innovation—put your faith in junk tactics like social media, mobile, content creation, and search—then please register now. If you think knowing how to optimize your lead-gen funnel will help you attract and retain customers, then book your flight to Boston today.

As for me, I don't need a marketing conference to tell me about the future. After all, the "future" was invented by guys like me simply to sell products. I'm just fine in the present.

Don't get stuck in the past! Register for the B2B Forum today and save $600 with the Early Bird Rate. But don't wait---that $995 price is only good through through August 8.


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Dan Draper is the Creative Director of Sturgeon Copper Diaper Thrice, a New York City advertising agency.

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