Are you a mobile marketer who focuses on business to business? Do you have a good story to tell? Enter our Case Study Challenge for a chance to be a featured speaker at the MarketingProfs B2B Forum this October 3-5 in Boston.
The winner will get fame, fortune, money, a bountiful feast in your honor, professional accolades, a velvet pouch stuffed with gold coins, ten-thousand Twitter followers, some lucky charms, a team of stallions, a house elf, and a trophy spouse. Sounds great? Of course, it does. But I’m kidding about all that….
What it WILL get you is a sweet speaking slot at the premier B2B marketing event in the history of B2B marketing events. Here’s what we are looking for:
- The details of a successful mobile marketing case study targeted to businesses (not consumers). (Our Event Content Manager Kathy Bushman is a stickler on this one. Be sure that your campaign truly targets businesses and doesn’t ultimately target the consumer.)
- Something we haven’t seen before. We’ve seen things like mobile apps used by sales forces and SMS campaigns at events and trade shows---both awesome, both cool, but kind of run of the mill. What do you have that’s truly interesting along with effective?
- Weighting given in favor of corporate marketers (as opposed to mobile vendors). Vendors, we love you. But we try to hear from folks in the trenches as much as possible---so hit up your favorite clients, maybe?
If you have a good B2B mobile story to tell, give us a shout here: https://www.surveymonkey.com/s/b2bmobilechallenge
(Photo courtesy of Bigstock: Beautiful Blond Girl)
Ann Handley is chief content officer of MarketingProfs, author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content, and co-author of the best-selling book on content marketing, Content Rules. Ann co-founded ClickZ.com, one of the first sources of interactive marketing news and commentary.