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The Wicked Pissah MarketingProfs B2B Forum: You're Comin'... Right?

by Ann Handley  |  
September 14, 2012

Some of our favorite Boston marketers show off one of Boston's best qualities to help us talk up our upcoming B2B Forum.

This October 3-5 is going to be a *wicked* good time in (as we say!) Bahstin. Our 6th Annual B2B Forum is the premier B2B marketing event geared toward forward-thinking marketers who want to embrace new tactics and tools to reach audiences in unprecedented ways. It's for folks who see the inherent and exciting opportunity that social, mobile, and content allow for in generating and nurturing leads. Of course, the fundamentals are there, too: The B2B Forum is for businesses that don't abandon the basics—they improve upon them.

See the full agenda here, including five tracks covering the necessities: lead gen, social media, mobile, content, and the oft-overlooked marketing essentials.

So, you're comin'... right?

Big thanks to Steve Garfield, Mike Schneider, C.C. Chapman, Jesse Noyes, and our own Matthew T. Grant and Corey O'Loughlin for channeling their inner Bahstin. All of us will be at the Forum, and seats are still available. Register now. (And use passcode "WICKED" for $300 off!)

See you there!

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Ann Handley is chief content officer of MarketingProfs, author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content, and co-author of the best-selling book on content marketing, Content Rules. Ann co-founded, one of the first sources of interactive marketing news and commentary.

Twitter: @MarketingProfs and @AnnHandley.

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  • by Joye Fri Sep 14, 2012 via blog

    Thoroughly enjoyed and shared with a few relocated Bostonians that I knew would appreciate the wicked humor! Friday fun, thanks ~

  • by Sue Curry Fri Sep 14, 2012 via blog

    OK - I have to admit I was VERY hesitant to watch the video! Usually "Bauhstin" video spoofs annoy me since I am a homegrown Bostonian and they never get us right! I mostly hit play to satisfy my appetite for another poorly done video. Not what I found at all! I loved it!!!!! It was only "slightly" exaggerated to get across the humah!!!!!! Nice work guys! I actually want to attend the event too!!!!!! Love that dirty water :)

  • by Tony Bennett Fri Sep 14, 2012 via blog

    Sounds like a real hoobanger! I'm going to meet you at one of these events sooner or later! Looks like a great cast here, keep rocking. And nice slogan to boot... Is that a spoof on something? I could swear I just saw another company/brand use that phrase this week lol.

  • by Leslie Fri Sep 14, 2012 via blog

    Isn't this a B2B marketing event? What is the relevancy of this video, which I find AWFUL. Is your message really about perpetuating stereotypes? You wouldn't do this type of video using sex, race, or other clearly offensive stereotypes, why would you choose this? IF you were doing an event in Asia or India, would you use Chinese or Indian stereotypes?

  • by Ann Handley Fri Sep 14, 2012 via blog

    Thanks, Joye. Appreciate the share!

  • by Ann Handley Fri Sep 14, 2012 via blog

    Thank you, Sue!

    The key for me is that everyone in the video is a home-grown Bostonian (or in the case of Matt Grant and Mike Schneider) has lived here for many years. So in other words -- we are you... so to speak!

    Hope to see you in Boston next month!

  • by Ann Handley Fri Sep 14, 2012 via blog

    Thanks much, Tony! You need to come to one of our events... at some point!

  • by Ann Handley Fri Sep 14, 2012 via blog

    Hi Leslie -- Thanks for your comment.

    I guess that's the risk of using humor in marketing -- or humor at all, in fact. What one person finds hilarious another person finds... well, decidedly not.

    Just to answer your question.... the relevancy of the video is because the B2B Forum event is in Boston for the 5th straight year running. And many of the presenters or attendees (including those in this video) are locals -- either having grown up here or lived here in Boston for many years. This includes me. We were having fun with something Boston is known for.... in addition to lots of other things.

    I see the Boston accent as less insulting stereotype than a simple fact -- the accent exists. The dropped "Rs" exist. And in certain parts of the city, they're hard to miss. (In my own family -- as I was growing up outside of Boston -- those things were pretty hard to miss, too!) Did we exaggerate it? Yes... but only just.

    Part of the fun of the video is the local slang, too -- "packy" for package store, "bang a U-ey" for take a U-turn, and (of course) "wicked pissah." They sell t-shirts in the tourist areas with that phrase, in fact.

    I'm not sure I'd equate the gentle fun we poke at it to anything close to racism or sexism. But obviously, that was a risk we took -- that people wouldn't like it. (See paragraph one, sentence one.) But in the end -- thankfully -- the overwhelming majority of people did.

    Again -- thanks for your comment. I appreciate you chiming in here and letting me give my perspective to you and anyone else who shares yours. Take care.

    Ann Handley
    Chief Content Officer

  • by Tinu Sat Sep 15, 2012 via blog

    Love, love LOVE this. Speaking as someone who falls into,count em FOUR often harshly stereotyped groups, I fully embrace both the humor of poking fun at one's self and the risk your organization & publication is willing to take. No one's sense of humor goes over with everyone. But if something about what you do ISN'T polarizing in some way - that's when to worry. For every person that hates this, there's another person who is going from like to love or from love to adoration. Just as important, you're leading the way to presenting marketing AS content, which is an important turning point online and off. Some of us are rooting for that - it makes everyone's job easier and more fun. Please don't stop.

  • by Ann Handley Sat Sep 15, 2012 via blog

    Thanks, Tinu. All of us here at 'profs really appreciate the encouragement! BTW -- FOUR, huh? WOW. :)

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