Customers and potential clients make immediate judgments about your company and products based on the split second they spent on your landing page. (Just think about the last time you arrived at a landing page that wasn't quite what you expected. You clicked out of there pretty fast, didn't you?) So, how good are your landing pages?
You don't have to answer that question... just yet. In fact, you can ignore it completely if you know your landing pages need work. Because if they do need work, then you'll need to download the free white paper Effective Landing Page Optimization by Webtrends.
The guide will walk you through the different phases of landing-page optimization, such as creating a plan, executing it, testing your landing pages, and understanding the results.
But before you even start the landing-page optimization process, you'll be guided through a series of questions, so you can think about what your goal is for your landing page and how you'll know if and when you reach that goal.
For example, the guide dives deep into the questions:
- Which landing page should I optimize?
- What metrics should I use?
- What page elements should I test?
In reading the guide, you'll also get the scoop on testing itself and how to conduct tests to let you know what landing page works best for the campaign's specific needs.
Want to get started right away? Download this free whitepaper now.