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Announcing the MarketingProfs Bright Bulb B2B Awards

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Business-to-business (B2B) marketing is a vibrant place to be these days, isn't it? Today's B2B marketer has more tools, tactics, approaches, and choices than ever before, and that's led to what we think are some pretty breakthrough content, campaigns, agencies, and marketers. That's why we've chosen to focus on those choices at this year's B2B Forum. Specifically, we'll be looking at the choices B2B marketers now have and helping them make the smartest choices.

That's also why---for the first time ever! -- we've chosen to highlight those B2B marketers who are doing great things to push our industry forward.

This year, we are introducing the  MarketingProfs Bright Bulb B2B Awards, celebrating the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns. Submit your entries for achievements made between July 1, 2012 and July 1, 2013, because we would like to be singing your praises this fall.

We've selected eight official award categories, so get busy compiling your submissions. (We're pretty sure you qualify for more than one.) Plus, we're shining an extra light with some super-secret categories selected from all entries to all official awards. Think of it as even more ways to win without any more work on your part.

What's the Bright Idea?


All year, your bold decisions, strategic thinking, and boundary-pushing ideas help take B2B marketing to the next level. Maybe it was an innovative social media campaign that broke engagement records. Or a lead-gen initiative that brought in more prospects than ever before. Or it could have been the collective efforts of your entire team—brand side or agency side. Take a look at our categories to learn more.

Best of all, you'll be honored in front of all your peers, so everyone can bask in your marketing brilliance. The awards will take place on the final night of the MarketingProfs B2B Marketing Forum.

They say the best ideas shine brightest. So, prove it. Enter the Bright Bulb B2B Awards by July 15, 2013.


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Ann Handley is chief content officer of MarketingProfs, a monthly contributor to Entrepreneur magazine, the author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content (Wiley, 2014), and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012). Ann co-founded ClickZ.com, one of the first sources of interactive marketing news and commentary.

Twitter: @MarketingProfs and @AnnHandley.

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