Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered around this year’s B2B Forum theme, “Marketing is full of choices.”
Now through the event kickoff in October, we’ll occasionally feature those Q&As on the Daily Fix, so you’ll get plenty of tips and insights about the adventure known as B2B marketing.
Our Q&A guest today from the B2B Forum 2013 is Tim Washer. Tim Washer is a comedy writer and producer who has worked on Conan, Letterman, and The Onion, and at IBM and Cisco.
1. What do you do to get inspired?
My best ideas always come during my spinning class. Maybe because I'm getting more oxygen to the brain, or maybe because I'm supposed to be focusing on something else. Usually, the moments when I need inspiration the most are when I'm being criticized for taking risks and doing things differently. I find that watching Moneyball is encouraging in those dark moments.
2. What challenge have you faced lately, and how did you choose to resolve it?
I've had two recent tough challenges that are a little too personal to share details. But they have reminded me that, even though I may sometimes be reluctant to ask friends for advice and help, they are always more than willing. And I am consistently surprised at how helpful their wisdom and guidance is. It always helps me to have faith that everything will work out for the best.
3. How do you break through a creative block?
If spin class doesn't work, I'll head to a beatnik coffee bar and try an approach my high school Latin teach taught me: web brainstorming with pen and paper. Sometimes, getting away from the blank screen for a while and watching a favorite movie or even a few YouTube clips helps to restore the creative energy.
4. What marketing tactic would you choose if you could only have one? And why?
Comedy videos. The world needs more laughter, so why not create it with our marketing content?