Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Choose Your Own Marketing Adventure: Tim Washer on Brainstorming and Listening to the Advice of Good Friends

by Verónica Jarski  |  
April 12, 2013

Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered around this year’s B2B Forum theme, “Marketing is full of choices.”

Now through the event kickoff in October, we’ll occasionally feature those Q&As on the Daily Fix, so you’ll get plenty of tips and insights about the adventure known as B2B marketing.

Our Q&A guest today from the B2B Forum 2013 is Tim Washer. Tim Washer is a comedy writer and producer who has worked on Conan, Letterman, and The Onion, and at IBM and Cisco.

1. What do you do to get inspired?

My best ideas always come during my spinning class. Maybe because I'm getting more oxygen to the brain, or maybe because I'm supposed to be focusing on something else. Usually, the moments when I need inspiration the most are when I'm being criticized for taking risks and doing things differently. I find that watching Moneyball is encouraging in those dark moments.

2. What challenge have you faced lately, and how did you choose to resolve it?

I've had two recent tough challenges that are a little too personal to share details. But they have reminded me that, even though I may sometimes be reluctant to ask friends for advice and help, they are always more than willing. And I am consistently surprised at how helpful their wisdom and guidance is. It always helps me to have faith that everything will work out for the best.

3. How do you break through a creative block?

If spin class doesn't work, I'll head to a beatnik coffee bar and try an approach my high school Latin teach taught me: web brainstorming with pen and paper. Sometimes, getting away from the blank screen for a while and watching a favorite movie or even a few YouTube clips helps to restore the creative energy.

4. What marketing tactic would you choose if you could only have one? And why?

Comedy videos. The world needs more laughter, so why not create it with our marketing content?

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Edgar Diaz Fri Apr 12, 2013 via blog

    Tim's session on the firs Forum i attended is one of the main reasons i want to keep coming back! He is the kind of person you talk to and learn...period.

  • by Tim Washer Sat Apr 13, 2013 via blog

    Thanks so much for the kind words, Edgar. Veronica, thanks for inviting me to be part of this series.


MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!