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The Best Twitter Chats for Marketers

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At almost any given time, it seems, someone is hosting a Twitter chat somewhere.

That’s what it feels like, anyhow. Besides all the long-running standalone hashtag communities, such as #UsGuys and #SMGirlfriends and #MusicMonday (some of which have their own associated twitter chats), other communities gather together once a week or once a month to discuss specific topics, campaigns, issues, and other assorted interesting things.

Here's a look at the best chats for marketers.

#BizForum (Weekly, 8 p.m. Eastern, Wednesdays)
Recent topics have included: Risk, Rewards and Brand Apologies; Outsourcing: Good or Bad Business Strategy; and Crowdsourcing: ‘Failed Strategy’ for Biz. This is a weekly Twitter debate, as opposed to chat. The idea is to encourage respectful disagreement and get to all sides of the issue. So, yes, it’s a bit more argumentative, and it is probably not for those uncomfortable with expressing a strong opinion on the Internet. But it’s a great discussion of the business at hand in social.

#BlogChat (Weekly, 9 p.m. Eastern, Sundays)
Recent topics have included finding time to blog, keeping your blog secure, and how businesses, solopreneurs and startups can use blogging to grow their business. This is where bloggers go to chat about blogging. As a marketer who blogs (for yourself or your company), you’ll find invaluable tools and tips. As a marketer seeking to understand the concerns and issues bloggers have, you’ll find invaluable tools and tips. Did we mention the invaluable tools and tips?

#BrandChat (Weekly, 11 a.m. Eastern, Wednesdays)
Recent topics have included brands and stereotyping, brands and disasters, brands and not-for-profits. This chat gives participants a nice break mid-week to discuss the issues of the day with thoughtful and intelligent social branding minds. And if you are a top participant, you get a #Brandido baseball cap. Yes, I won one week. That’s not why they’re included.

#GetRealChat (Weekly, 9 p.m. Eastern, Tuesdays)
Recent topics have included: The Evolution of Marketing, Future of Social Media, and What CMOs need to know. This chat tends to have CMOs and other top leaders from enterprises, such as IBM, SAP, and Forrester Research. You’ll hear talk about trends and research, and the chat is squarely focused on the practice of marketing.

#IdeaChat (Monthly, 9 a.m. Eastern, second Saturday of the month)
This is not your typical Twitter chat, and not just because it’s monthly. It’s a Twitter chat and "salon" where the issue at hand is given a deep dive. May’s chat was "What Effect Does Having Your Idea Stolen Have on Your Creativity?” The chat brings out some really solid thinkers and is a bit more leisurely, given its weekend time slot.

#MediaChat (Weekly, 10 p.m. Eastern, Thursdays)
Recent topics have included Scheduling vs. Automation, the Future of Marketing, and How to Keep Your Followers Engaged on Twitter. MediaChat is something of an amalgam of everything. You’ll see folks from tools and platforms, social media professionals with opinions, and active chatters who have interesting insights. You will see guests here who are off the beaten path, and that’s nice. The community is active and the chats are worthwhile discussions.

#MobileChat (Weekly, 9 p.m. Eastern, Wednesdays)
Recent topics have included: mobile payments, customer loyalty programs, and mobile marketing---as well as the aforementioned co-chat with PinChat. Mobile isn’t even the next frontier… it’s where we are now. If you’re not marketing on mobile, you’re not marketing. MobileChat talks to a lot of companies that have apps doing interesting things in mobile---not just a game or a glorified RSS feed---but are bringing new aspects of business to the mobile realm.

#MyBlogGuest (Weekly, 11 a.m. Eastern, Thursdays)
Recent topics have included: How to Build Contacts with Bloggers through Great Content, How to Quote Without Hitting the Duplicate Content Filter, and the Art and Necessity of Using Subheadings. You might wonder why I include this chat, as it’s really not a marketing chat, even less so than BlogChat. Simply put, it’s because content marketing is pretty much The Next Big Thing, and guest blogging is at the heart of it. This is where to go to understand the rules and the guest blogging community.

#Pinchat (Weekly, 9 p.m. Eastern, Wednesdays)
Recent topics have included: Men and Pinterest, Pinterest Wins and Fails, and How Authors and Bloggers Can Use Pinterest. They co-chatted with #MobileChat last month, as well. This group of avid Pinterest fans discusses best practices, new uses and the latest tools for Pinterest, and highlight great examples of brand and personal use. If you have any interest in understanding how Pinterest can be used in your marketing efforts, this is where you need to be.

#SocialChat (Weekly, 9 p.m. Eastern, Mondays)
Recent topics have included: infographics, online reputation management, and the ROI of social media. As the name suggests, this chat is about the business of social media---more specifically, how businesses can make the most of its social channels and interactions there. Guests talk about different aspects of social and content each week.

#SWChat (Weekly, 4 p.m. Eastern, Thursdays)
Recent topics have included: a seven-part social business transformation series, enterprise social networks vs. email, and enterprise social etiquette. The “SW” in the chat name stands for “social workplace,” and the focus is on how social is transforming the workplace. This chat provides vital viewpoints for marketers who are trying to understand how social media is or isn’t being used in the enterprise.

#WGBiz (Monthly, 11:45 a.m. Eastern, second Monday of the month)
The only other monthly chat on the list, this chat is a part of the Web.com Women Grow Business community. The chat typically focuses on topics anyone in business or marketing can make use of, such as this month’s look at how businesses should build up a storytelling and speech war chest. Different experts each month come on to discuss an issue in-depth, usually with many questions added on the fly by guests to the chat. It’s a lively and thoughtful community.


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Amy Vernon is a 20-year veteran of newspaper journalism. She is currently general manager of social marketing for New York-based tech startup Internet Media Labs, which creates tools and platforms to help tame the social Web. She was the top female submitter of all time on Digg.com and spends too much time on the Internet.

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  • by Mack Collier Tue May 28, 2013 via blog

    Hi Amy, thanks for the #Blogchat mention! I will say this about Twitter chats: They are HANDS DOWN the best way to grow your Twitter network with like-minded people. Let's put aside the actual learning aspect of Twitter chats (which are enormous), but simply interacting with other professionals is a fabulous networking tactic.

    So many people are wondering how to build their following on Twitter. Being active in Twitter chats is by far the best way I have found to gain followers. And by 'being active' I mean actually participating, getting in there and sharing your thoughts! That's how you mean interesting people to follow, and how they meet you.

  • by Amy Vernon Tue May 28, 2013 via blog

    Totally agree, Mack! Thanks for providing such a high-quality discussion week in and week out. I know I don't stop by that often, but I never regret when I do. :) I've met so many fantastic people through #BlogChat and many other Twitter chats -people I've worked with and learned from.

  • by Linda Bernstein Tue May 28, 2013 via blog

    Nice article Amy! Last night in #socialchat, Sam Fiorella noted that he had 35+ clicks on the link to his new book during the chat. Now that's what I call a successful marketing chat.

  • by @samfiorella Tue May 28, 2013 via blog

    Thanks for including #bizforum in this list Amy! I've enjoyed many in this list. Ours is certainly a departure from the traditional Twitter chat format. As you've said, not everyone is comfortable with discussing the pros and cons of trending business topics or having their ideas challenged, however respectful everyone is. I've learned that there's a large number of people that simply lurk, listen, and learn. Which also makes us happy.

    After 100 debates, we're hitting our stride with a growing group of professionals who are seeking to move the 140 character format beyond one-liners and platitudes. I agree with Mack, when used properly, these chats are an excellent way to grow your online community, build relationships, and learn from each other.

  • by Linda Sherman Gordon (@LindaSherman) Tue May 28, 2013 via blog

    Nice job Amy. Shared on LinkedIn and GooglePlus. Exemplifies the best use of guest posts given Internet Media Lab's tools related to Twitter Chats. Couldn't pick a better spot than Ann Handley's Marketing Profs!

    Inspired to update my Twitter Chat post to link back to IML's oneQube debut (to rescue TweetChat users being affected by the Twitter API change) blog post. http://kauaimarketing.com/business-tips/how-to-participate-in-a-twitter-cha...

  • by Karima-Catherine Tue May 28, 2013 via blog

    Love and participate in most of those chats! #MMchat is not bad either. Marketer Monday chat that I moderate from time to time when the big guy is away. Robert and Ted have been guest recently. Would love to have you over as well. What do you think?

  • by Amy Vernon Tue May 28, 2013 via blog

    Thanks, Linda! That is, indeed, a very successful chat. :) Thanks for the intel.

  • by Amy Vernon Tue May 28, 2013 via blog

    Absolutely, Sam. I tried to make the list as diverse as possible, and was glad I could include some that wouldn't ordinarily be considered "marketing" chats. I wanted to find the chats where marketers would learn the most.

  • by Amy Vernon Tue May 28, 2013 via blog

    Thank you, Linda!

  • by Carrie Morgan Tue May 28, 2013 via blog

    For those in PR - #PRprochat is exploding in popularity and revolves around digital PR tactics like integrating SEO, content marketing and pitching via Twitter. It is the first Thursday of every month at noon, Arizona time. http://bit.ly/ZzQHrv

  • by Amy Vernon Tue May 28, 2013 via blog

    Hi Carrie! Thanks for the heads up. I'll be sure to check it out.

  • by chris yates Tue May 28, 2013 via blog

    #Blogchat was my first introduction to Twitter Chats. Mack Collier does a great job with this and the people that interact on there are top notch.

    I also like #SBchat for Sports Business crowd.

    Thanks for the list Amy!

  • by Alfonso De Alba Tue May 28, 2013 via blog

    Hi Amy, in LatinoAmérica and Spain we have #MarketerosNocturnos (night marketers).

    Every day on 10:00 pm (méxico city time and spain respectively) we publish a survey on our page with marketing topics and the winner is presented on the session the same day about two hours with the hashtag #MarketerosNocturnos before that, a group of volunteers make a recopilation of the best tweets and someone make a summary of the topic and the next thay we publish the summary and tweets on www.marketerosnocturnos.com :)

    We have a big community in México and Spain and growing on Latinoamerica.

    (Sorry about my english :s)

    Alfonso De Alba
    Co-founder of #MarketerosNocturnos
    @santinosmktblog

  • by Amy Vernon Tue May 28, 2013 via blog

    Thanks for stopping by, Chris! Agree about #Blogchat. I'll have to check out #SBchat, even though it's not my core focus. :)

  • by Amy Vernon Tue May 28, 2013 via blog

    Thanks so much for this, Alfonso! (Your English is far better than my Spanish would be, so no need for apologies.)

  • by Amy Vernon Tue May 28, 2013 via blog

    I would love to! Let's talk.

    I had to cut the list off somewhere, but #MMchat is definitely a good one, too. :)

  • by Ann Smarty Tue May 28, 2013 via blog

    Thanks so much for mentioning #myblogguest here! We are honored!

  • by Elizabeth Traub Tue May 28, 2013 via blog

    Well done Amy. I have recently been more active in chat and look forward to visiting some of these that I had not heard of. Elizabeth

  • by Amy Vernon Tue May 28, 2013 via blog

    Thank you, Elizabeth!

  • by Amy Vernon Tue May 28, 2013 via blog

    Well-deserved! :)

  • by michaelqtodd Tue May 28, 2013 via blog

    Great post Amy thank you

  • by Mark Shaw Wed May 29, 2013 via blog

    Hi Amy excellent article re Twitter Chats and thanks for listing some of them.. But there are way more good ones, perhaps not all of them for marketeers but thats one of the main benefits of chats. Discovering new people, new ideas, new opinions and so on..

    But how do people find them? how do they know when they are going on? how do they not forget to join in?

    The answer is a new Twitter account - @TheChatDiary that tweets Twitter chat alerts. It will help you to discover new Twitter Chats & remind you of the times / dates of others. so people can decide to join in if they want to.

    Its been going a few days, already got over 3500 followers, tons of interest and over 400+ twitter chats to alert people to..

    And all the ones in your list are on our twitter chat alerts.

    cheers

    Mark Shaw

  • by Amy Vernon Wed May 29, 2013 via blog

    Thanks, Michael!

  • by Amy Vernon Wed May 29, 2013 via blog

    Hi Mark -

    Thanks for the heads up. There also are various docs and wikis, such as this one:
    http://www.gnosisarts.com/home/Tweetchat_Wiki/By_Day

    Great to know about The Chat Diary, too! :)

  • by Joe Skues Wed May 29, 2013 via blog

    Thanks Amy. I'm starting into Twitter and these chats are a big big help.

  • by Amy Vernon Wed May 29, 2013 via blog

    Glad to hear it, Joe!

  • by Tinu Sun Jun 2, 2013 via blog

    It's such an honor to have #wgbiz included among all these great chats. Thanks for including us, Amy!

  • by Amy Vernon Tue Jun 4, 2013 via blog

    It's a great community, Tinu! :)

  • by Ryan Hanley Tue Jun 4, 2013 via blog

    Amy,

    These are great Twitter chats... One I'd like to add is specifically geared towards Google Plus users #googlepluschat

    It meets every Tuesday at 200pm eastern. Great group of people chatting about how to successful using Google Plus.

    Thanks,

    Ryan H.

  • by JoAnne Funch Tue Jun 4, 2013 via blog

    Amy,
    these chats are new to me and I look forward to checking them out!

  • by Amy Vernon Wed Jun 5, 2013 via blog

    Thanks, Ryan. I'll have to check that out. I like G+ a lot, despite not spending enough time there. :)

  • by Amy Vernon Wed Jun 5, 2013 via blog

    Glad to hear that, JoAnne!

  • by Amanda Berkey Wed Jun 5, 2013 via blog

    Hi Amy,

    This is a great round up! I moderate a Twitter chat for interactive marketers on Thursdays at 11am Eastern called #ETcafe. We post previews and recaps on here: http://blog.exacttarget.com/blog/etcafe. We host different guests this week and tomorrow will be @JasonFalls about The Mathematics of Social Marketing and Content Strategy. Here's the preview: http://blog.exacttarget.com/blog/insurance-plan-to-reach-your-audience/etca...

    We hope invite all marketers to participate!

    Thanks!
    Amanda Berkey, ExactTarget, Global User Communities

  • by Amy Vernon Thu Jun 6, 2013 via blog

    Thanks for the info Amanda!

  • by Jen Sat Jun 8, 2013 via blog

    Thank you for this! Great list. I need to get involved in some more chats. They can create some terrific connections as well as generate good ideas.

  • by Amy Vernon Mon Jun 10, 2013 via blog

    Glad you found it useful, Jen!

  • by Shara Shetrit Wed Jun 19, 2013 via blog

    Hi Amy! This is very useful, thanks!

  • by Amy Vernon Thu Jun 20, 2013 via blog

    You're welcome. Thanks for commenting!

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