What is the one thing all marketers want? Time.
In an ever-changing industry it's nearly impossible to stay up to speed on the latest trends and tactics with only 24 hours in a day. In one of our most popular seminars of all time, three of content marketing's most respected names outlined ways to market smarter...not harder.
These three B2B Marketing Forum presenters shared inside tips and sound advice on growing your brand into a B2B content marketing machine. You can view the presentation on-demand at your convenience, or breeze through our visual notes:
We had an incredibly engaged audience who had countless questions for our experts. Due to time constraints we were unable to address all questions during the seminar, so here are two unanswered questions and answers from our experts!
What's best way to gather that data about what competitors are doing in a time efficient way?
Tracking your competitors' content marketing efforts is a key step to improving your content marketing program. There are a few ways to track this. Start by setting up Google Alerts with your competitors names so you'll be able to get regular updates on their online mentions and activity. You can also subscribe to their blogs, newsletters, social media profiles or RSS feeds to get acclimated with the content that they are creating. These actions take very little time but can provide big insight into your competitors strategy. If you have more time, you can conduct a search to uncover which keywords your competitors are using. Next I would recommend building some type of table to track the most important components---topic, format, audience/persona, keyword. By taking these steps, you'll be able to quickly gather a ton of data to help you better understand how to position your company's content efforts. ---Amanda Maksymiw, Lattice Engines
Is "writing for the Web" in your opinion similar to newspaper article writing... more of the upside-down pyramid, meat of the post up top, get more and more specific as the post goes on?
In short, yes. Newspapers understood early on that they had to hook you with a headline and deliver, immediately. Unfortunately, when writing for the Web (or for a blog) people don't seem to get that. We continually see vague titles (with absolutely no attention paid to keywords), titles that are too long to have SEO value, and blog posts that ramble, ramble, ramble on with out any tie in to the real topic until about the third paragraph. By then, your readers have gotten bored and gone. The other thing that's important is that posts need to be short. No more than 500 or so words in length---and we find that doesn't happen often, either. ---Shelly Kramer, V3 Integrated Marketing
What are your time-saving tips?
This seminar was sponsored by B2B Marketing Forum. At MarketingProfs' B2B Marketing Forum you'll gain insight from professionals who understand that while every business may face the same choices there's no one right choice that suits every business. You'll learn what new ideas are out there and how to choose the best options for your marketing programs. Plus, you'll learn how to move from decision to implementation to inspired sensation. Register today---rates increase July 15!