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The Human Voice Is Crucial for Online Sales (Here's Proof)

by Zoe-Lee Skelton  |  
March 16, 2015

One of the great benefits of in-store shopping is the ability to ask staff questions in person as you make up your mind over whether you are going to make a purchase.

For some consumers, that's where online shopping falls short. Despite the continued growth of people buying online, one fact still remains: The human voice is a key part of the transaction.

Interaction with a live person can be a way of reassuring consumers of their intent to purchase. And many studies have shown that this interaction has helped to ease more consumers through the checkout process online.

So, how important is the human voice and a phone call regarding consumers making purchases?

Here are four statistics that answer that very question.

1. Calls convert to revenue 10-15 times more than Web leads

A study by BIA Kelsey confirmed that inbound calls are incredibly valuable; on average, they convert to revenue 10-15 more than Web leads.

The call data was analyzed across dozens of industries revealing that 29% of all inbound phone calls led to a sale, appointment, or reservation.

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Zoe-Lee Skelton is an SEO content marketing consultant at Receptional, a digital marketing agency in the UK.

Twitter: @ZoeLeeSkleton 

LinkedIn: Zoe-Lee Skleton 

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  • by Dave Mon Mar 16, 2015 via web

    Your article does not mention if calls taken by agencies
    Nor the situ that we all swell globally
    I really wish dome of you guys spent time in the front line
    Where its time and money that is the everyday problem
    And to suggest employing someone in this over regulated market place is not bright
    The point made though is food for improving where can

  • by Kevin Box Tue Mar 17, 2015 via web

    Hi Zoe-Lee,

    Nice article, how would this work with Voice Broadcasting? You are sending out a persons voice and then having the possibility of speaking to an adviser.


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