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Emojis Help Digital Marketers Get Emotional

by Travis Montaque  |  
December 16, 2015

Smiley face fever has quite possibly reached a tipping point.

Since Apple introduced the emoji keyboard just four short years ago, emojis have become completely embedded into every part of society. They've moved beyond popular culture and have settled into the corporate world.

Moreover, emoji expression is not only affecting the way we do business with one another but also changing the way we communicate altogether.

Human communication is evolving, and, as a result digital communications, have become shorter. A total of 72% of 18-25-years-olds surveyed in recent Talk Talk Mobile study said they found it easier to put their feelings across through emoji versus text.

Another recent study determined that emoji is the fastest growing language in Great Britain and states "as a visual language emoji has already far eclipsed hieroglyphics, its ancient Egyptian precursor which took centuries to develop."

The Global Language Monitor named the emoji ideograph for Heart as the Top Word of the English Language for 2014. And just a few months ago, Instagram started allowing emojis to be hashtag-able. It is not surprising. Emoji use is pervasive. In the US, 92% of the online population uses them, with 64% using them frequently.

Who are the main users of emojis?

Popular belief says that Millennials are the primary users of emojis, but that's not the case. Age is not a differentiating factor, gender is. Women use emojis much more frequently and find them to be more enriching than men do. The impact of emojis on society has only begun to be studied and understood.

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Travis Montaque is CEO and founder of Emogi, a real-time emotional marketing platform.

LinkedIn: Travis Montaque

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