Member Login | About Us | Become a Member | Contact Us

N E X T

Top

How Much Will Your Online Customers Spend This Holiday Season? [Slide Show]

by Christian Gulliksen |

December 13, 2012

| 9,365 views

Take the first step (it's free).

Sign in with your preferred account, below.

Slide 1 of

As Hanukkah draws to a close and Christmas approaches, online retailers naturally wonder how the happy—and profitable—holiday season might add to their bottom line. Bizrate Insights has some clues, based on a survey of 6,300 verified online buyers. Here's what that study found.

Most online shoppers will spend at least $500

Just over half of all online shoppers expect to spend more than $500 on gifts this year—a figure that rises to 61% among 40-somethings. A quarter of men, meanwhile, plan to drop more than $1,000 on trinkets, gadgets, and toys.

121213-2 Most will spend as much as they did last year

Most will spend as much as they did last year—or more

A full 61% will spend as much as they did last year, and 18% plan to spend even more, nearly compensating for the 21% of respondents who expect to cut their holiday spending.

Who will spend more than $1,000?

If you're looking to target big spenders, focus on two key demographics: Men age 40-64 and women age 45-49.

Online shoppers like to shop online

Nearly all survey participants plan to make at least one holiday purchase online. Roughly half of those age 25 to 60 will buy more than half of their gifts online; that proportion drops to 43% at the younger (18-25) and older (65+) age extremes.

Slide 1 of 5

Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.

Customer Behavior, Demographics, E-Commerce

Subscribe Today

IT'S FREE! Become a member to get the tools and knowledge you need to market smarter.

we respect your privacy.

Stay connected!

Don't miss a bit of MarketingProfs ... join the 600,000 marketers following us.

Editors' PRO Picks

Seminar: Create Meaningful Experiences for Your Brand

Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. more
Take 10: How to Leverage Your Online Community

Presented by: Paul Chaney
In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. more
How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! more
SmartTools: Email Campaign Planner

Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads. more
How-To-Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

Learn how to write headlines that will inspire your audience to read and want more. more
Seminar: SEO—How Customer Experience Impacts Search

Learn the most important elements of, and key changes in, customer search behavior. We'll also cover how to drive conversations through SEO, content, and social media. more
Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line

Presented by: Mark Lerner
In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. more

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: