The Hispanic population surge in the United States has created both great potential and growing pains for many businesses. The economic potential is obvious for those who can effectively reach and serve a market consisting of over forty two million people. The growing pains have been felt by companies caught off guard by triple digit growth in some areas. The hurdles of unfamiliar cultural norms and a language barrier make it difficult to tap into this large consumer demographic.

Thus in spite of good intentions of businesses and willing Hispanic buyers, this market remains underserved in many places. Lack of Spanish speaking employees, confusion about the correct venues for advertising and poor translations for media campaigns are the most frequently cited reasons.

Targeting the Hispanic market often brings new cultural and legal challenges to your business. But the payoff for getting it right is quite lucrative... the operative phrase being “getting it right.”

This virtual seminar will demystify the process and help you to avoid pitfalls that many companies encounter as they reach out to serve Hispanics.