Web Analytics to Guide Marketing Effectiveness
Web analytics has given us a wealth of data about what's happening on our websites but it hasn't delivered actionable information. Jim Sterne, author of the book Web Metrics will show you the most important metrics to determine whether your site is serving the company while it's serving web pages.
You
Will Learn
- How web metrics data is collected
- How to ensure the data you collect is used
- How to measure awareness, response, navigation and more
- How to include the voice of the customer in your results
- How to guard against the Feedback Loop Gap
Who Should Attend?
Marketing professionals at all levels in all industries. Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice and techniques shared. After the program is over, you can discuss ways of using this information to improve your marketing.
How It Works
Click
here for that information.
Time
Seminar involves 1 session:
Tuesday, March 30
12 noon - 1:30 PM Eastern Time (Eastern Standard Time)
Cost
Involve your
entire staff for the one low price of $99.00. Price includes 1 live
session
About
the PROF EXPERT:
Jim Sterne is an internationally known consultant who focuses his 20 years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written five books on using the Internet for marketing and customer service, including
World Wide Web Marketing (now in its third edition) was published by John Wiley & Sons. His second book, Customer Service on the Internet, was published in October, 1996 (second edition, 2000). Sterne's third tome: What Makes People Click: Advertising on the Internet was released in September, 1997 and the fourth: E-Mail Marketing in 2000. His latest, Web Metrics, Proven methods for Measuring Web Site Success, was released in 2002.
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