The Essential Paid-Search Marketing Glossary

by Abe Mezrich

earch engine marketing—advertising what you sell through search engines like Google, Yahoo, MSN Search, AOL and Ask Jeeves—is the hot new niche of the marketing world. That's because search engine visitors are all looking for something specific, including the information, products or services that your business might provide. That's why search engines are among the most direct and powerful marketing media available today, and search engine marketing is one of the best avenues available for creating new client or customer conversions. If you're new to search marketing and need to learn the lingo, or are already search-savvy and would like to brush up, you'll find the Essential Paid-Search ... cont'd

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