Attention Basics: How to Get Your Messages to Stand Out (Part 2 of 2)

by Debbie MacInnis

One way to attract attention to your Web site, ad, or product is by making the message venue personally relevant, pleasant and surprising. These three things enhance consumers' motivation to look at and think about things. You can also attract attention by making the content of your ad or Web site easy for the consumer to process. Here are three things you need to consider to make your content easy to process: prominence, contrast and competition with other information.... cont'd

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