The Metrics You're Most Likely to Overlook (but Shouldn't)
by Pat LaPointe
The greatest insight often comes from unexpected places. That's true of the mixture of metrics you'll eventually select for your marketing dashboard. Here, we look at some critical metrics you may not have considered for your marketing dashboard but that may be among the most insightful and predictive you'll install. There are quite literally hundreds of prospective dashboard metrics to consider, but only a few that will provide any leading-indicator insight. The goal here is to point out some of the places where we normally find high correlations to company profitability.... cont'd
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