Building Profitable Customer-Centric Strategies: Focus Innovation and Creativity (Part 2 of 4)

by Jeff Mauzy

Structured innovation and creativity processes are commonly used to develop new products and corporate strategies. The same principles and techniques can also help companies become more customer-centric. This second article in the four-part series describes how your organization can use innovation and creativity processes to capture, manage and apply customer insight to achieve strategic goals. (Please note: This article is available only to Premium or Preferred subscription members. Read more information or sign up here.) ... cont'd

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