Attention Basics: How to Get Your Messages to Stand Out (Part 1 of 2)
by Debbie MacInnis
People won't develop an image of your brand or company—never mind consider buying your product or service (even once)—unless you can first attract their attention. Consumers are exposed to several thousand ads and many Web sites each day. But with this increasing exposure comes greater likelihood that they won't pay much attention to any of them. Consider a recent statistic that says that only 1% of people can recall 12 ads associated with a company. So what can you do about it? ... cont'd
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