A Business Case for Blogging: Thought Leaders on Marketing Blogs (Part 2 of 2)
by Stephan Spencer
As corporations catch on to the potential of adding a blog to their company's marketing arsenal, our MarketingProfs Thought Leaders Summit tapped into some of the best minds in the blogosphere for advice. In a 90-minute session, we called on the wisdom of experts like Toby Bloomberg, Seth Godin, Shel Israel, Robert Scoble, Doc Searls, and others. In Part 2, our experts reveal their top most effective blogging tactics. They talk about what business bloggers must do to be an accepted member of the blogosphere, and they share their tips for getting syndicated on to other people's Web sites and blogrolls. Our experts also named their heroes and mentors and did a bit of crystal ball gazing on what the blogosphere will look like in years to come. Read on…... cont'd
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