Mobile Marketing to Millennials: Is Your Brand Moving as Fast as Young Adults Are?

by Mitch McCasland

Marketers have long known the challenge of reaching consumers between the ages of 18 and 22. Their lives are in transition. Some are in the workforce, others are in school—or both. Regardless, they are reaching out on their own, for the first time, while keeping some connections with home. These dynamic variables create challenges for marketers who wish to connect with them. Young consumers are often the architects of change in our culture. They find the most amazing ways in which to use technology, often beyond its original intent. They are physically mobile and mentally agile. And if your brand isn't moving at least as fast as they are, you're falling behind. (Please note: This article is available to paid subscribers only.)... cont'd

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