Thought Leaders Summit: The Buzz on Word-of-Mouth Marketing (Part 1 of 2)

by Stephan Spencer

How has word-of-mouth marketing—also known as buzz marketing—evolved into the 21st century? How does it differ from viral marketing or customer evangelism? And how can marketers use buzz marketing strategically? MarketingProfs recently convened a Thought Leaders Summit to get the answers to these questions and more. On hand were Dave Balter, founder and President of BzzAgent and founding member of the Word of Mouth Marketing Association; Luanne Calvert of Mixed Marketing; authors Ben McConnell and Jackie Huba; Forrester's Jim Nail; Jerry Neil of BuzzMetrics; and "Anatomy of Buzz" author Emmanuel Rosen. What follows is their collective wisdom. ... cont'd

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