Thought Leaders Summit: The Buzz on Word-of-Mouth Marketing (Part 2 of 2)

by Stephan Spencer

We all agree that word-of-mouth marketing—also known as buzz marketing—can be a powerful component of anyone's marketing plan. Of course, wielding it effectively can be tricky. MarketingProfs recently convened a Thought Leaders Summit to understand the role buzz plays. On hand were Dave Balter of BzzAgent and the Word of Mouth Marketing Association; Luanne Calvert of Mixed Marketing; authors Ben McConnell and Jackie Huba; Forrester's Jim Nail; Jerry Needel of BuzzMetrics; and "Anatomy of Buzz" author Emmanuel Rosen. They offer up some great fodder for doing a much more effective job at buzz marketing in the future. ... cont'd

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