The Deconstruction of Metrics: What Really Matters

by Michael Perla

Metrics are the rage recently. The ubiquitous saying "you can't manage what you don't measure" is being played out on every corporate stage. All of this attention does beg some questions, however: How many things should you measure? What metrics are really important? Should you trust the number? And what do you do now? These questions (and more) are answered here. We'll also deconstruct a metric to better understand and test it. ... cont'd

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