by William Arruda
What's the most important quality a marketer must possess? How can you climb to the top of the corporate ladder with skipping a few rungs? Qualifications being equal, what inspires a boss to hire one individual over another? Hear the answers to these questions (and lots more!) in this interview with Micky Pant, the Chief Marketing Officer of Yum!, parent company of KFC, Taco Bell, and Pizza Hut. Micky was previously CMO of Reebok. ... cont'd
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