Rejuvenating a Faded Brand: Lessons From Travelocity

by Roy Young

Following a period of financial losses and declining market share in a very competitive industry, a new management team at Travelocity led a turnaround to realize eight quarters in a row of 25% growth and profitability. In this exclusive interview, CMO Jeffrey Glueck reveals how. Get the full story, or listen to the podcast (click button below). ... cont'd

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