Meeting the CEO's Mandates: Setting Up a (Really Good) Customer Advisory Board (Part 1 of 3)

by Promise Phelon and Sean Geehan

The CEO wants to accelerate quote-to-cash and create in-account champions. Also at the top of the CEO's mind is a call to go deeper into the installed base... and build products that create competitive differentiation. How would you say you're doing when it comes to aligning your marketing organization with the CEO's mandates? Are you getting there? Moving forward? Making strides?... cont'd

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