Five Advanced Web Writing Secrets
by Jonathan Kranz
After months of work and weariness, your company Web site is designed, search-engine optimized, and packed with rich, interesting content. The building blocks are all in place. Your next challenge is to tweak the structure you have to attract more of the business you want to get. The following are five simple yet powerful ways to squeeze even more value from the site you've invested in. Most can be accomplished with a simple text editor, such as Contribute; almost all of them exploit content you've already created. Yet they can all make a substantial contribution to your site's success. ... cont'd
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