How to Expand Your Vision to Include Marketing's New 4 Ps: Pearls, Pumps, Purses & Power

by Gerry Myers

The traditional marketing mix focused on the 4 Ps of Product, Price, Place and Promotion. Today, marketers need to expand their vision to include the new 4 Ps of Pearls, Pumps, Purses, and Power. To capture the $0.85 that women spend out of every dollar, it is time to rethink how marketers are approaching their jobs. ... cont'd

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