MarketingProfs

Three Ways to Take Advantage of the Email Preview Pane


by Reggie Brady

Do you have the preview pane enabled in your inbox? Many of your email recipients use this setting and some even read most of their emails this way. In short, the preview pane is important email real estate, and you can use it to your advantage. What readers see in this area can influence their decision to open your email to read more or to scroll down to see more.... cont'd


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