A Primer: What Is Search Marketing?

by Alan Rimm-Kaufman

Search marketing can be a confusing and misunderstood marketing tactic. Many have heard the term but aren't sure what it means; others have an idea of what it's about but need to know how to get started. This article both walks you through the definitions and types of search marketing tactics available as well as indicates how (and when) to best apply them to grow your business. ... cont'd

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