Dear Tig: Sales Cannibals, Selling Not-for-Profits, and Who “Owns” Advertising?

by Tig Tillinghast

Tig's back with another installment of his Dear Abby for Marketers. This week, do offline sales cannibalize online sales? Also -- who "owns” advertising? The agency, or the client who inspired the work? ... cont'd

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Dear Tig: Sales Cannibals, Selling Not-for-Profits, and Who “Owns” Advertising?