Ten Steps to Creating a Brand Ambassador Program

by Mack Collier

Brand ambassadors are similar to brand evangelists in that they also have a vested interest in seeing their favorite brand succeed. It's not so much that they attempt to influence other customers to buy a product, but that they share their passion for a brand with their fellow customers. Whereas a company markets to customers in order to sell more products, brand ambassadors attempt to relay their passion for a brand to other customers. Here's how to design your brand ambassador program.... cont'd

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