by Mack Collier
Just as sports teams have fans, brands have evangelists. And just as each fan feels a sense of ownership in the team, a brand evangelist has that same sense of ownership in the brand. That sense of ownership gives brand evangelists a powerful incentive to see the brand succeed. But how can companies encourage their customers to become brand evangelists? These eight steps can help your company create an environment that makes it easier for customers to become empowered brand "owners."... cont'd
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