Thought Leaders Commune on Email Marketing, Part 2: Getting Past the Spam Filters

by Stephan Spencer

MarketingProfs recently convened a Thought Leaders Summit of global experts to discuss the critical issues facing email marketers today. On hand were the likes of Chris Baggot of Exact Target, consultant Rok Hrastnik, DoubleClick's Eric Kirby of DoubleClick, and Forrester's Shar VanBoskirk, among others. In part one, we discussed the coming of age of email marketing. Here, in the second part, we discuss the block-and-tackle issues of getting past the spam filters so your message is heard.... cont'd

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