Six Tips for a First-Time or Newly Appointed CMO

by Michael Sprouse

The most challenging part of a new Chief Marketing Officer's job is the first 4-6 months, when the marketing foundation is being poured. After that, it's all about delivering ongoing results and proving (and re-proving) the value that marketing provides. Here are six tips to give a new CMO some early success, strong momentum, and a solid leadership platform. ... cont'd

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