Best and Worst Practices in Search Engine Optimization: A Checklist (Part 1)

by Stephan Spencer

Does the process of enhancing your Web site's visibility in the search engines seem like part voodoo, and part luck? Once the essential features of search engine optimization are laid out in a concise list, SEO is not nearly as mystifying. Implementing the 15 best practices here (and avoiding the worst practices) offers you a straightforward approach to better visibility in all of the major search engines. ... cont'd

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