by Michael Fischler
Over the last few years, the author has developed a technique for building excellent prospecting lists without spending a nickel with list brokers, or using up unjustifiable amounts of time. These lists are almost laser-precise in terms of the depth and breadth of personal information about each prospect they contain. With them, he can send out letters, make phone calls, or deploy email campaigns that leaves recipients convinced that the outreach was a one-off, sent just to them. Here, in this three-article series, he details the specific steps and technologies. Every company needs to adapt this technique uniquely. But the general approach—and often the specific techniques—has broad applicability. ... cont'd
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