How to Create a Focused DM House List (Part 2)

by Michael Fischler

It's time to roll up your sleeves and get to work creating a focused direct marketing house list. The goal of today's exercise is to take an online directory of nearly 2000 contacts located two levels beneath a home page, and turn it into a database. Our purpose will be to create a well-targeted mailing list in Access format with 2,000 names in under 20 minutes—starting from scratch. Intrigued? ... cont'd

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