Email Marketing Benchmark Survey: An Analysis of What Works (and What Doesn't)

by Stephanie Miller

Following email best practices drives strong improvement over the baseline. As in all marketing, however, the devil is in the implementation details. Based on a MarketingProfs Benchmark Survey, this overview of email marketing serves up an industry baseline for measuring your own 2006 email program. Dig into the data directly to benchmark your success against other marketers, and learn (or steal!) some great ideas for what works... and what doesn't. ... cont'd

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