MarketingProfs

Five Real-World Ways Businesses Are Marketing to Their Communities


by Mack Collier

It's every company's dream, having a community of customers that are so devoted to your company, that they will market and evangelize you to other members of their community. Customers that feel a sense of ownership in your company, and that want to spread your message to others. Such strong bonds between companies and their communities of customers aren't the norm, and cannot be developed without great planning and dedication. But for companies that are willing to embrace and empower their communities, the results can be magical. Here are five companies that have embraced their community of customers as their marketing partners. ... cont'd


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